ActiVin® Grape Seed Extract Earns GRAS Approval
Offers New Ingredient Opportunity for Food and Beverage Manufacturers
June 7, 2001 (Modesto, CA) Dry Creek Nutrition, Inc. announced today that
ActiVin® grape seed extract earned GRAS (Generally Recognized As Safe) approval by the
Flavor and Extract Manufacturers Association (FEMA). ActiVin® is the only grape
seed extract to go through this rigorous review process to secure GRAS status. ActiVin®
grape seed extract is a plant substance rich in naturally occurring antioxidant compounds.
Available in dietary supplement form, manufacturers can now add ActiVin® to their product
portfolio and secure a stake in the rapidly growing functional food and beverage category.
The functional food category is expected to grow to $7.8 billion by 2004, up nearly 42
percent from 1999, according to market research by Kalorama Information. "Achieving
GRAS approval validates ActiVin® as a safe ingredient for use in functional foods and
beverages and will help food manufacturers better differentiate their product offerings in
a fiercely competitive category," said Peter Kovacs, President and CEO, Dry Creek
Providing more antioxidant power than vitamins C, E or beta-carotene, ActiVin® is the
most researched grape seed extract brand in the market, with more than 90 scientific
publications, abstracts and presentations reporting its health benefits. "GRAS
approval, in addition to our strategic alliance with the worlds largest winery, puts
us in a unique position to offer even the largest food and beverage manufacturers
consistent quality and supply," explained Steve Anderson, General Manager and Vice
President of Dry Creek Nutrition, Inc.
For more information about ActiVin®, visit the Web site at http://www.activin.com.
Dry Creek Nutrition, Inc., located in Modesto, California, provides product
innovations and creative solutions that promote a healthy lifestyle. More than 20
scientists are committed to identifying the unique characteristics and functionality of
grape components. To support the companys commitment to advancing grape extract
research, Dry Creek Nutrition, Inc. devotes more than $3 million every year toward
research and development.
To schedule an interview with Peter Kovacs or Steve Anderson, call Robin Ford at