ActiVin® Grape Seed Extract Earns GRAS Approval

Offers New Ingredient Opportunity for Food and Beverage Manufacturers

June 7, 2001 (Modesto, CA) – Dry Creek Nutrition, Inc. announced today that ActiVin® grape seed extract earned GRAS (Generally Recognized As Safe) approval by the Flavor and Extract Manufacturers Association (FEMA). ActiVin® is the only grape seed extract to go through this rigorous review process to secure GRAS status. ActiVin® grape seed extract is a plant substance rich in naturally occurring antioxidant compounds. Available in dietary supplement form, manufacturers can now add ActiVin® to their product portfolio and secure a stake in the rapidly growing functional food and beverage category.

 

The functional food category is expected to grow to $7.8 billion by 2004, up nearly 42 percent from 1999, according to market research by Kalorama Information. "Achieving GRAS approval validates ActiVin® as a safe ingredient for use in functional foods and beverages and will help food manufacturers better differentiate their product offerings in a fiercely competitive category," said Peter Kovacs, President and CEO, Dry Creek Nutrition, Inc.

 

Providing more antioxidant power than vitamins C, E or beta-carotene, ActiVin® is the most researched grape seed extract brand in the market, with more than 90 scientific publications, abstracts and presentations reporting its health benefits. "GRAS approval, in addition to our strategic alliance with the world’s largest winery, puts us in a unique position to offer even the largest food and beverage manufacturers consistent quality and supply," explained Steve Anderson, General Manager and Vice President of Dry Creek Nutrition, Inc.

For more information about ActiVin®, visit the Web site at http://www.activin.com.

Dry Creek Nutrition, Inc., located in Modesto, California, provides product innovations and creative solutions that promote a healthy lifestyle. More than 20 scientists are committed to identifying the unique characteristics and functionality of grape components. To support the company’s commitment to advancing grape extract research, Dry Creek Nutrition, Inc. devotes more than $3 million every year toward research and development.

To schedule an interview with Peter Kovacs or Steve Anderson, call Robin Ford at 209.341.6259.

 

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